To create the animation of the Freeway Ultra guitar switch, we built a high-resolution 3D model of the switch – paying careful attention to detail to ensure that all 26 connections and 6 switch positions were represented.

Our focus was firmly aligned with conveying the key attributes of the product, which allows musicians to “colour” their music using the Freeway Ultra’s capabilities. This theme was incorporated through the use of vibrant, light trails that flowed from the switch as it was activated. We also made sure to highlight its key features and benefits in a prominent and visually appealing manner, using minimal copy throughout.