We were asked by the client to transfer an established design, used in a large range of promotional material, into moving content. We delivered. It would be deployed as a bumper between dynamically generated content in the Genting Casinos where poker tournaments were being held. We even provided hi-res stills for the client’s design agency to update future communications.

During the pandemic, we took the opportunity to revisit the project, as if it was a promotional sequence.
The original animation’s duration was 30 seconds. It had no soundtrack. The revised sequence turns the light trail into a framing device. It is no longer the main focus of attention – instead it draws attention to the messages in the sequence. Our opinion is that it works harder because of this, and in under 20 seconds too.