Monty Bojangles is one of the more recognisable UK chocolate brands, with its uniquely illustrative pack designs and equally unique flavour combinations. The design of the Persian Cat Tin instinctively inspired our kaleidoscopic mandala-esque sequence.

As well as bringing the brand personality to the fore in the animation, the client was very keen that we visually communicate the special tactile surface of the tin. When Andrew Newlands (MB MD) first saw our storyboards and treatments, he said “guys you’ve knocked it out of the park”.